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In business you need to take every opportunity that comes along to promote your brand. If you don't; someone else might just steal your thunder!

If your marketing is business-to-business orientated then you'll need to be especially on the ball so as not to lose out to the fierce competition. Increasing awareness of your brand can be done in lots of ways, but not every company has the budget to launch a full-on marketing offensive. This is the very reason that subtle, more cost effective promotional activities are favoured by so many marketers.

Brand and image awareness can be achieved by simple means. Imprinting a logo and corporate identity onto a range of business accessories is probably the easiest way to gently establish your message in customers' minds. Two of the most successful personalised business accessories are clipboards and binders.

These are two of the most well-used business products and because they are readily available in a variety of colours and can be personalised through foil blocking or printing with ease, they provide an effective way to promote a brand [http://shirtsandapparel.com/promotional-products-a-personalized-gifts/custom-clip-boards Custom Clipboards].

How to use these products to boost brand awareness:

1. Trade shows: make sure all members of staff are using a [http://shirtsandapparel.com/promotional-products-a-personalized-gifts/custom-clip-boards Personalized Clipboards] so that your logo is on display during every moment they are dealing with customers. Fill personalised binders with publicity material and send each customer away with a polished piece of sales literature.

2. Client liaison: make sure all staff that liaise with clients on a day to day basis are equipped with material that promotes your corporate I.D. This type of product sporting your company name can be filled with every piece of literature they may need to present to the client. When used to hold a questionnaire or form to be completed during the client interview you will create a professional impression at the same time as showing off your brand.

3. Press packs: filling these products with your press releases and samples is a great way to get your brand in front of the media whilst creating a sleek impression.

4. Customer information packs: imagine your glossy brochure, business card and information guides set off in a classy, folder. What an impression you'll create!

5. Form-fillers: if you need your customers, clients, patients or prospective employees to complete questionnaires or application forms when they attend your premises, then offer them a branded [http://shirtsandapparel.com/promotional-products-a-personalized-gifts/custom-clip-boards Custom Clip Boards] to lean on! It will be sure to create a professional image and make a lasting impression.

These popular items can be used in a variety of situations in everyday business life to successfully promote a brand. Offering a classy look, these useful and versatile business accessories offer a cost effective way to raise brand awareness and at the same time create a lasting impression for any company in a simple yet effective way. Them as part of your marketing campaign is an exceptional way to boost any brand!