Quelltext der Seite How Individuals Make Their Buying Decision4041736

Is yours the only product of its type in the market? If maybe not, could it be the finest, largest, or most effective? In that case, go right ahead and tell the world, but be certain not to take a seat on your own laurels, at least according to the National Advertising Division, an investigative unit of the marketing industry's system of self-regulation. The NAD has consistently held that broad, unqualified superiority claims such as "greatest," "greatest" and "maximum" should be supported by reliable information against all or perhaps a substantial part of the market. [http://intbizz.wordpress.com/  try what he says] 
Assuming your claim is properly substantiated, a recently available NAD case illuminates the value of observation and reexamining your claim as the market evolves. The case revolved around T-Mobile's "America's Largest 4G Network" claim, that the company had been able to produce for a long time, before the size of competitive networks grew*.

When coming up with an unqualified superiority claim, an advertiser is telling the world that its merchandise is the greatest, largest, or fastest compared to essentially all services and products in the course. Of course, depending on the size of the marketplace, there could be described as a competitor whose product is much better, bigger, or faster, so before making the claim, be sure to test your product against the overwhelming majority (i.e., 90%) of the competitors.

Even when you work through this high hurdle, the claim needs to be substantiated on an ongoing basis. Within an ever-evolving, competitive marketplace, some body is always trying to trump the competition. This means that you'll need to constantly keep your eye out for new or improved products and services in exactly the same class as your own personal. Will have to be tested against your own personal, and (and they no doubt will), their performance whenever they appear if your is no longer valid. claim product falls short, your. To prevent this and the possible repercussions, it's a good idea to constantly focus on enhancing the size, power, or performance of your own product to maintain your edge. If you are unable to do so, be ready to change your advertising (and possibly your packaging) with hardly any advance notice..

This leaves a manufacturer with two choices: either refrain from using a "finest" or "only" claim, or make certain you the resources necessary to constantly monitor the correctness of the claim. In other words, it is good to be the king, but like James II, you may well be deposed at any moment in a not-so glorious revolution.

* After the case was brought, T - Mobile discontinued the claim, but perhaps not soon enough to prevent the challenge brought by T & AT. The NAD unearthed that T - Mobile had timely and properly discontinued the claim.

Take care before marketing your product as the biggest or the best in its course. To do this, you'll need to conduct tests to substantiate it, as well as if you come out on top, your opponents are not more likely to sit still, therefore be prepared to continually monitor the market.