Quelltext der Seite The Development from the Nike Brand Profile9551800

1962, a enterprise school graduate named Phil Knight (Phil Knight) in overheard Oregon "(Oregon Journal) personnel being debated in Japan's Nikon camera will 1 day replace the expensive German-made Leica (Leicas) camera, the moment a flash, write a paper. As the distance of the runners within the University of Oregon, Phil Knight, that specializes in low-cost production of Japanese manufacturers can make high quality operating shoes, benefit from this price benefit, can open up a new industry , after which with the European footwear suppliers, like Adidas (Adidas) and Puma (Puma) high.<a href="http://www.nikesko-freerun2.com" title="nike free run 2"><strong>nike free run 2</strong></a>

 Despite the fact that Knight following graduation to a business as an accountant, but inside the summer time of 1963, he nevertheless went to a trip to Japan, and production of Tiger (Onitsuka Tiger) sports shoes Onitsuka (Onitsuka) corporation managers meeting. When he saw these cheap and light, and comparable using the high quality from the European brands of athletic shoes, Knight right away by agitation, some samples back home and show it to his classmates, but additionally sports coach Bill Powell Man (Bill Bowerman) to determine. These samples for the legendary Oregon coach left a very deep impression, and he consequently agreed to contribute $ 500, and became a companion. The two men later signed a contract with Onitsuka, the name with the "Blue Ribbon Sports Company" (Blue Ribbon Sports, known as BRS), invest in a one thousand pairs of Tiger shoes. <a href="http://www.nikesko-freerun2.com" title="nike free run"><strong>nike free run</strong></a>

They place the shoe on the trunk in the auto behind, transported to the sports field in the General Assembly to sell the result, Knight in just one year sold $ 8,000 shoes. Following which he quit his job, and imported much more shoes. Knight hired several sales personnel, they may be like-minded runners, BRS firm just gave them jobs to ensure that they are able to have a excellent revenue, but additionally to delight in the enjoyable of operating. "As lengthy as you've a body, you might be an athlete planet athletes, Nike will continue to grow and develop." - Onitsuka hi Hachiro, Bill Bowerman and Phil Knight met in 1963 in Tokyo Film Festival, the like-minded within the development of sports shoes, various age and cultural background, they turn out to be extremely good buddies. Knight produced "Tiger (Tiger) brand operating shoes in the U.S. distribution rights to return to Oregon to set up a" Blue Ribbon Sports supplies corporation dedicated to selling Onitsuka Co., Ltd., the operating shoes, the business will be the predecessor of Nike. In 1966, the original has been trying different strategies to generate lighter shoes Bowerman, send Onitsuka Corporation to a pair of shoes of their own style, the inside on the upper is really a soft nylon, rather than the classic leather. 

 This pair of shoes called Cortez, the starting was the Adidas representative ridiculed and laughed at, but the rage in athletics, as Tiger's best-selling shoes. In 1969, BRS has sold greater than a single million U.S. dollars of shoes. Having said that, on account of the extended over-reliance on Japan Onitsuka, they also started to be concerned that I am afraid that the connection between the two has changed. Later, this worry genuinely accurate that Japan has began seeking a larger wholesalers, and threatened to suspend cooperation connection. Knight was forced to pick: or sell his shares and face legal problems; find his method, to produce shoes.


In just his employees developers to style a different product line - Knight that the time has come to go it alone, he decided to accept higher challenges. Cut off cooperation relationship with Onitsuka Business because of the breach of contract after he located a single in Exeter (Exeter) plant, using a trading company in Japan exporters Iwai (Nissho Iwai) cooperation, start off using a new name and trademark sell shoes. Staff Johnson (Johnson) within a dream, floating idea on the image from the Greek goddess of victory, and as a result, they took the name "Nike" (the ancient Greek goddess of victory, which is named the Nike). A neighborhood female student Caroline Davidson (Caroline Davidson), only charges $ 35 fee for them to design a fat examine mark symbol, as Nike's new logo. This flag could be the starting will not be incredibly flattering, for the reason that it is not like the stripes on Adidas shoes, modification on the assistance foot arch, unlike the Puma logo is usually modified to assistance the foot circular parts, only purely decorative function . However, this "Swoosh" (implies "wind, fly past"), is Nike's nickname, has become the world's most well-known logo, but also for the results of Nike, an excellent tribute.<a href="http://www.nikesko-freerun2.com" title="nike sko"><strong>nike sko</strong></a>