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To get Or to Rent an exhibition is the Question?


You will find there's tight budget plus a desperate must maximize the ROI for the effort do i think the renting the display planning to work out healthier than acquiring one?

The reply is significantly less straightforward as "Yes!" or "No!" - it "Depends!"

Both forms of using a display get their advantages and disadvantages and which is the better way of you to utilize is dependent upon the situation you are in, personal preference and how you operate.

Pro's of getting

· Customization - it is possible to design and have a presentation that's tailored for your own specifications and is also best equipped for you personally;

· Consistency - when you move from show tell you are able to present a uniform image which is consistent - don't underestimate this nor the truth that it doesn't go unnoticed;

· Availability - you use the kit and so it's available without notice it to be;

· Brand Image - with your own individual display you are able to integrate your brand identity into the display and banners and signs works extremely well repeatedly; and

· Depreciation - you can depreciate the display just as one asset and require a charge on your profit and loss account saving you money on your tax bill.

Con's of shopping for

· High Initial Cost - your initial investment might be substantial and for a way you depreciate the asset will have a direct influence on your ROI after a while; and

· Storage and Maintenance Costs - since your property, you'll be accountable for storing the gear and also for maintaining and repairing it, all adding to the price tag on ownership.

Pro's of Renting or Leasing

· Low Initial Cost - the price barrier to entry is dramatically lowered should you rent your display equipment which will dramatically boost your ROI initially;

· Safe for Testing - should you be a new comer to trade shows or want to try out different techniques or concepts then leasing the apparatus will work better than heavy investment that might not be utilized in the longer-term;

· No Maintenance or Storage - you are free of the expenses related to owning the gear - you have no responsibility for repairing or storing the display and need it in the event location at the right date and time;

· Ancillary Cost Savings - by renting a display locally it can save you around the costs of shipping the display for the events you happen to be exhibiting at - this is particularly advantageous should you be attending international shows; and

· Customization Options - though you're renting the display, many leased displays do provide for customization.

Con's of Renting and Leasing

· Lack of Availability - you're treated over a "first-come, first-served" basis unless you book far ahead of time; lack of availability can be a real issue if demand is high - expect this to get started on becoming the situation as we [http://displayboardhireedinburgh.co.uk/ http://www.displayboardhireedinburgh.co.uk] leave recession into recovery;

· One- Time Use Graphics - if you don't have dedicated to a schedule with all the rental you happen to be making a one-time use of your banners and marketing images that isn't financially effective; and

· Insufficient Consistency - it's going to be tough to have a uniform image while you move from display to display at various events.