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Search engines are good, they're also extremely popular, but by no means are they the only way of navigating the internet. This article gives reasons why it can be better to find a good [http://willsquickbuy.com/ Online Mall], rather than resort to using your trusted search provider.

Gate keeping - Search engines use mathematical algorithms to determine which pages are the most relevant to your query. Type "chocolate fountain" or "premium lunchbox" into a search engine and it will check through its indexed sites to find a page from a trustworthy site that exemplifies what you asked for. However search engine algorithms can be exploited and there is a whole industry (search engine optimisation) that relies on manipulating this fact to the advantage of online retailers. Online malls are not prone to this type of manipulation because the websites that get included in the mall are individually checked by the person who runs it. Yes this does mean that an unscrupulous mall owner might provide flawed recommendations but once you have found a site you trust you can stick with it.

One port of call - It could be argued that you only have one port of call when you use a search engine however the clue's in the name. A search engine helps you find things; it's a tool that speeds up the process. An online mall has already found all of the sites and presents them to you. You can check the category to see a whole list of shops and go from there - rather than diving off into the uncharted backwaters of the internet by accident.

Smaller stores - The [http://willsquickbuy.com/ Best Online Shopping] mix international brands with boutiques and independent retailers and there is no reason it should be different online. Because of search engine optimisation it is all too easy for those boutiques to be hidden and drowned out by big budget marketing. Fortunately this is not the case when the sites you see have been picked by hand. If the curator of your online mall is savvy they will probably include a selection of sites which you would otherwise miss.

Generally the advantages of using an online mall over a search engine are all courtesy of the curator of the mall. This means that it is crucial to find one that is maintained by the right type of person; someone who you would trust to judge the quality of a site and who you believe puts the customer first. This isn't always easy and there are a lot of dodgy sites out there but once you have found the right one it will be the last one you ever bookmark.

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